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Be anyone.
Or yourself.

A different life is a few choices away. Step into a world, meet its characters, and make a story that could only be yours.

For the plot. For the possibilities. For you. 18+

Cobalt
9:41
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Satoru GojoJujutsu Kaisen · Fictional scene
⋯
TODAY, 8:24 PM
You made it to training. Good start.
You said this would be easy.
I said you would learn something.
That is definitely not the same thing.
Same time tomorrow? Bring your best.
Say something…↑
9:41
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Icon
YOUR WORLDDay 1 · Friday, 8:30 PM

Big names.
Your next chapter.

+Your story
Zendaya
Gojo
Lewis

First table read. New faces. A lot to figure out.

Let’s see what kind of story we make.

128 16↗
Your story just got interesting.Your next scene · Tonight, 9 PM
↗
Burna Boy

Studio ran late. Worth it.

A LITTLE PLOT TWISTGojo has a challenge for you.
↗
Fictional gameplay · Not real posts or messages

A social feed.
An entirely different life.

Meet your next best friend. Make a questionable decision.
Be the person you’ve always wanted to play.

↓

Familiar faces.
Your own plot.

Celebrities, sports icons, and anime characters. Start with a familiar identity, then write a different chapter.

Zendaya photographed by PhilipRomano
CELEBRITY

Zendaya

A new scene. A different you.

Satoru Gojo from Jujutsu Kaisen
ANIME

Satoru Gojo

Take the story off-script.

Lewis Hamilton photographed by Beto Issa at the 2022 São Paulo Grand Prix
SPORTS

Lewis Hamilton

Your place in the paddock.

Illustrative fictional scenarios. No affiliation or endorsement. Anime examples show custom-world ideas. Image credits

THE LIFE YOU MAKE

For the “what if?”
in all of us.

Icon puts you inside the story. You choose who you are, what you say, and what happens next.

YOUR NEXT CHAPTER
you
Who will you be?Every version has a story.
MyselfAn original character ✓A familiar identity
main character energy ↗
YOUR IDENTITY

A new name. A new start.
Or the real you.

Play as yourself, create someone from scratch, or try a familiar identity. Your background changes where you start and how people see you.

Satoru Gojo, official Jujutsu Kaisen character artworkA LITTLE COMPETITIVE

Satoru Gojo

Jujutsu Kaisen · Example custom world

Trust
+12 ↗
“Let’s see what you can do.”
YOUR PEOPLE

Some strangers
don’t stay strangers.

Build friendships, start rivalries, or see where a conversation leads. Characters have their own goals, and your choices change your relationships.

THE NEXT MOVE IS YOURS

One invitation.
A few possibilities.

A red carpet. A new cast. Make your entrance.

YOUR CHOICES

Follow the plot.
Or change it completely.

Post to the feed, send a private message, and make plans. Pursue goals, grow your skills, or branch your save to try another way.

PICK YOUR SETTING

A life for every
side of you.

Campus secrets. Red carpets. Race weekends. Anime-inspired adventures. Find a setting that feels like your next chapter.

YOUR FRESH START HAS HISTORY.

Campus After Hours

A fresh start, a crowded party, and the one person you hoped you would not see. Find your people. Decide who you want to become.

New friends. Old complications.
Find your story
A LIFE AT YOUR PACE

A little more freedom.
A lot more possibility.

Your world waits for you. Time moves when you act, and you can explore a different path from a saved checkpoint.

BEFORE YOU JUMP IN

A few
questions.

So, what is Icon?+

Icon is a social life-simulation game for adults. Choose an identity and a world, then play through a feed, conversations, activities, and events. Your actions shape your reputation, relationships, and progress.

Am I playing with real people?+

The first release is a solo game. The characters in your world are part of the simulation. Scenes can use AI, while the game tracks your choices and their consequences. Multiplayer is planned for later.

Do I have to pay for every reply?+

Icon has no energy currency, reply packs, or paid action refills. If you connect an AI provider, that provider can charge for model usage. Any hosted AI allowance is separate from your ability to keep your saves.

Can I have more than one story?+

Yes. Keep different personas and worlds, or branch from a checkpoint to explore another choice. Each continuation has its own history.

Who is Icon for?+

Icon is for adults aged 18 and over who enjoy character-driven stories and social roleplay. The iOS and Android editions focus on non-explicit play, including friendship, rivalry, romance, and mature themes.

Icon app iconYOUR NEXT CHAPTER

There’s a whole other
you in here.

Pick a world. Make your entrance.

Get Icon

The download link hasn’t been added yet.